We are excited to be working with the ASA to pilot Swim 400m and will be launching on the 24th April 2017!
Swim 400m is an all-inclusive swimming challenge which aims to create a relevant and meaningful distance for swimming. It sets a progressive goal which swimmers can either work towards, or see an improvement week on week - encouraging non-swimmers to get into the water and current swimmers to swim more.
It is open to everyone and easy to take part in. Swimmers can complete their 400m swim at any time and log their time through the Just Swim app.
The Just Swim app is free to download from the Apple App Store or Google Play. It has two simple functions of goal setting and swim logging providing swimmers with the ability to track their progress on number of swims, distance covered, calories burned and time. Swim 400m is a pre-set goal.
Rushcliffe Arena are one of 12 pilot sites working with the ASA to test a range of audiences and styles of delivery. The key learnings from the pilots will help to shape and refine the concept ahead of the national launch in spring next year.